Set Your Moosend In Motion: Ecommerce

Motivate readers to take action by displaying the remaining time of your offer with a countdown timer. Watch this video to learn how to create and customize your own timer fast and easy to increase revenue.

Hello and welcome to another Moosend tutorial! 

In this video, I will show you how to add a countdown timer to your newsletters fast and easy. 

Countdown timers are perfect for creating a sense of urgency to your subscribers, leading them to make a purchase before they miss it! 

A countdown timer or timer as we call it is one of the various elements you can add in your newsletter as soon as you start designing it.

Let’s see how this is done. 

Click on the New Campaign button. 

Locate the Regular Campaign and click on the “Create” button.

Next, you’ll need to define the campaign settings. Start by setting up the available fields: Campaign name, Subject, Preview text which is optional, Sender, Reply to and Send Confirmation to.

If you would like to track your campaign at Google analytics, enable the option with a click. 

Then, click on the Next button to continue.

The next step is to select the mailing list which will receive your campaign.

When you’re ready click next.

Now let’s choose the appropriate format for your campaign.

Then, click on the Next button to continue. 

To create your newsletter design click on the Take Me To The Editor button

Once inside your Editor page, click on the Template Library.

Choose the template you want to add a countdown timer on.

Let’s suppose you want to delete these rows and replace them with the timer.

Click on the Elements button. 

Then, drag-n’-drop the Timer element to an empty container inside your design.

Make sure that your container is of the Full-Width variety as that is the only container size that can accommodate a timer element.

Click inside the timer to see its Settings on your left. 

Choose the Background color.

Then select an option from the Select theme drop-down menu.

You can choose between:

Plain theme, which is the default option and Boxes theme.

You can go ahead and customize your timer any way you like Fonts, Label, Time and Box color. You can also adjust Box Radius, Border color, and width.

Don’t forget to set the duration of your offer by selecting the specific date and time when the countdown will reach its conclusion.

Click on the Expiration Date area, located on the timer settings list. Click on the blue buttons to navigate between months.

A warning will appear if you try to navigate to a date before the current one.

Click on a date to select when your timer will expire.

Select the Time page, to set the exact time on that date when the timer will expire.

Drag the Hours and Minutes sliders to set the exact time of day.

Click on the Save button when you’re done. 

Keep in mind that the time you set the timer is based on your timezone and will expire at the same time for all users.

Note that any changes you make will only appear after you have finished creating your timer completely.

If you click on the Edit Labels option below, an additional menu that allows you to edit the labels inside your timer will appear.

You have the option to edit the labels inside your timer. You can get very creative here, but don’t forget that the countdown will always work as described regardless of what you write on your new labels.

When you’re done click on the Generate timer button to apply all your changes.  

Click Preview to see how it looks, and then click on the Update Campaign and Continue button.

Before sending your actual campaign you can test it to see how it looks!  

Just go to the Design and Delivery Test Tab, add your email to receive the campaign and simply check how it looks! If you don’t want to test your campaign, just click Skip Test. 

If you want to send your campaign right away choose the Send this campaign immediately option.

You also have the option to schedule your campaign for a future date or time, as previously shown.

Click Next to preview your design and click Send to proceed. 

That’s it! Your timer is ready to boost your sales!

Happy email marketing!