Set Your Moosend In Motion: Ecommerce
Sending Personalized Product Recommendations To Your Subscribers
Increase conversions with product recommendation emails tailored to your subscribers’ profiles. Share personalized, relevant product recommendations to your customers based on their activity and preferences by adding the right blocks in your newsletter.
Hello! Welcome to another Moosend tutorial!
In this video, I will show you how to create your own Product Recommendations Campaign.
Product Recommendations are added as blocks in the design of your newsletter. They are a powerful feature that helps you improve the online shopping experience and increase conversions by suggesting to your subscribers personalized product recommendations, driven by their purchasing patterns!
Let’s see how this is done!
Click on the New Campaign button.
Locate the Regular Campaign and click on the “Create” button.
Next, you’ll need to define the campaign settings. Start by setting up the available fields: Campaign name, Subject, Preview text, which is optional, Sender, Reply to and Send Confirmation to.
If you would like to track your campaign at Google analytics, enable the option with a click.
Then, click on the Next button to continue.
Then, select the mailing list which will receive your campaign.
When you’re ready click next.
Next, choose the appropriate format for your campaign: HTML and plain text, or Plain text only.
Then, click next.
To create your newsletter design click on the Take Me To The Editor button.
From the Template Library choose the right template for your campaign and click Use Template.
Choose a container and click on its setting icon. Keep in mind that 3 x 1/3 Containers and 4 x 1/4 Containers cannot be turned into Product Recommendation blocks, but every other container type can!
Go to the Container Type field and choose Product Recommendation from the dropdown menu.
Then, go to the Select Website field and click on the dropdown menu. This will show you all the websites you have connected to Moosend. Choose the one you want to connect with the specific Product Recommendation block.
And now the exciting part!
Go to the Sort Products By field and choose the way your products will be sorted from the dropdown menu. You have 4 options here: Items purchased, revenue, views, and AI.
AI is the one that transforms your marketing game by sending dynamic product recommendations, based on the preferences of each of your subscribers, and their past purchases.
Choose the number of products you want to be displayed on the container, by adjusting the settings from the corresponding field. You can add up to 10 products, either by typing the number or by using the arrows.
Once you transform a container to a Product Recommendation block, the following dynamic elements will appear: product image, product title, product price, product code, product manufacturer, product category, product URL.
The content of each one of these dynamic elements will change every time, based on the current information on the website you connected earlier. Each one of them contains a tag, and you have the choice to keep only those you want.
Elements that are placed inside a dynamic content container, have an additional field in their settings called the Repeatable Element Tag.
You can also add or remove elements, like spacers, buttons or images, and you can style them as you wish, changing their settings, similar to the typical Editor settings.
Different elements have different tags that correspond to what part of the information pulled from the tracked actions will be placed in them, in the campaign received by each subscriber.
Remember that you cannot have more than one dynamic content block in your campaign.
When you are happy with your design and content click on the Preview tab to see what your campaign looks like on different devices.
Then click on the Update Campaign & Continue to save your design and proceed.
If you want, you can test your campaign and see how it looks.
Just go to the Design and Delivery Test Tab, add your email to receive the campaign and simply check how it looks! You can add up to 5 email addresses, separated by commas, and send your campaign to them as a test.
If you don’t want to test your campaign, just click Skip Test.
If you want to send your campaign right away choose the Send this campaign immediately option.
You also have the option to schedule your campaign for a future date or time.
Choose the Schedule this campaign to be sent out at a future date and time option and specify the date, time and timezone.
Click on the Next button when you’re ready.
Take a look at all of your campaign details one more time.
When you’re ready, click on the Send or Schedule button, depending on what you decided to do!
Congratulations! You’ve just created your first product recommendation campaign!
You can also use this content you created to set up a Product Recommendation Automation, as shown previously.
Happy email marketing!