Set Your Moosend In Motion: Ecommerce

First things first! Boost your open rates by setting an effective “From” name and email address that will show in your recipient’s inbox. Watch this video to learn how to add a new sender in your Moosend account fast and reach all inboxes. 


Welcome to another Moosend tutorial. 

In this video, I will show you something very simple and very important.

How to add a sender!

This means that by the end of this tutorial you will be able to change the name of the sender that your subscribers see in their inbox when they receive an email from you.  

It’s a very important little change you can make any time you want, since the name of the sender someone sees determines whether they will open your newsletter or not. 

The good news is that Moosend lets you add any number of senders you want!

That way you can have different senders for different parts of your list.

While you can choose anything you want, in the Ecommerce industry it’s always best to keep it simple by using your store’s name. 

Also, remember that it’s always better to use your business email address as Gmail and similar free emails don’t do well with email marketing. 

You can be consistent and use the same name every time if you want to create a relationship with your subscribers, build trust and boost your open rates.

Or you can change senders every now and then to intrigue any dormant recipients enough to open your newsletter and renew their interest. 

It’s worth experimenting with! 

So let’s see how simple it is to add a sender. 

Feel free to have our platform open as you follow along. 

Click on the Settings button.

Click on the Senders option on the menu that appears.

Click on the Add New Sender button, to add a sender other than the email address you registered with.

Fill in the Name and Email of the sender you wish to add.

In case you change your mind you can always click on the Cancel & return to senders button. 

When you’re ready, click on the Save Sender button. 

Once you complete this step, head to your inbox on the email address you just registered as your new sender address where we will send you a confirmation email. 

Click the confirmation link we just sent you to be redirected to your Control Panel Page.

From there you should check your Senders list to verify that your new sender has a tick next to it, right under the Verified column.

Keep in mind that because we care about your sender reputation we perform automated checks every time you add a new sender. This is why when you add a free webmail address sender there is a chance that you might not be able to use this specific email address. 

If the sender you added is rejected, please contact us to guide you through. 

Congratulations! You just added your first sender in under 3 minutes!

Happy email marketing!