Set Your Moosend In Motion: Publishers

The email address you choose to show in your recipient’s inbox – or sender, is what your subscribers see first. Depending on what you choose, a sender can build trust or intrigue dormant recipients enough to read your newsletter. Whatever you choose, it plays a huge role in your open rates. So do it right! Watch this video to learn how to add a new sender in your Moosend account fast and easy. 


Welcome to another Moosend tutorial. 

In this video, I will show you something very simple and very important.

How to add a sender! 

By sender, we mean the email address which your subscribers see in their inbox when they receive an email from you. 

It’s the first information your subscribers see and it determines whether they will open your newsletter. 

Moosend lets you add any number of senders you want.

That way you can have different senders for different parts of your list.

Keep in mind that whatever your choice, it will be appearing on the inboxes of your recipients. 

So it’s best to go for the safer choice of using your company’s name or go with a human name, which adds a personal touch to your newsletter. 

Also, remember that it’s always better to use a business email address as Gmail and similar free emails don’t do well with email marketing. 

There’s no single way of doing it, but it’s worth being consistent as your recipients might get accustomed to a particular sender and expect to see that specific name to pop up in their inbox whenever you send out a campaign. 

This is a great way to create a relationship with your subscribers, build trust and boost your open rates.

On the other hand, changing senders might intrigue any dormant recipients enough to open your newsletter and renew their interest.  It’s worth experimenting with! 

So let’s see how simple this first step is. Feel free to have our platform open as you follow along. 

Click on the Settings button.

Click on the Senders option on the menu that appears.

Click on the Add New Sender button, to add a sender other than the email address you registered with.

Fill in the Name and Email of the sender you wish to add.

In case you change your mind you can always click on the Cancel & return to senders button. 

When you’re ready, click on the Save Sender button. 

Once you complete this step, head to your inbox on the email address you just registered as your new sender address where we will send you a confirmation email. 

Click the confirmation link we just sent you to be redirected to your Control Panel Page.

From there you should check your Senders list to verify that your new sender has a tick next to it, right under the Verified column.

Keep in mind that because we care about your sender reputation we perform automated checks every time you add a new sender. This is why when you add a free webmail address sender there is a chance that you might not be able to use this specific email address. 

If the sender you added is rejected, please contact us to guide you through. 

Congratulations! You just added your first sender in under 2 minutes!

 Happy email marketing!