Set Your Moosend In Motion: Publishers
Get personal and stay relevant by grouping your email lists on any number of conditions. This video shows you how to conquer list segmentation step-by-step and drive response to your email marketing campaigns with this powerful technique.
Hello and welcome to another Moosend tutorial!
In this video, I will show you one of the best email marketing practices: list segmentation!
List segmentation is the process of dividing up an email list into smaller groups of subscribers that share something in common. This can be demographics, locations, preferences and more.
We call these segments.
Grouping your subscribers this way helps you to send the right email to the right person depending on their profile.
This is a great way to engage with your audience, increase open rates because of how relevant your content is, and mark higher click-through rates, which improve your sender reputation.
To achieve improved campaign efficiency you need a vast list of options when setting your list segment’s conditions.
Let’s see how you will create your first segment. Supposing you want to know how many of your subscribers are interested in Politics, to send them relevant topics. That’s why we will create a segment by Topic.
Start by clicking on the Mailing lists button.
Click on the name of the Mailing list from which you want to create a segment.
Click on the Segments button on the menu that appears.
Click on the Create New Segment button.
Now it’s time to give a name to your segment. Use something that will help you identify it easily!
Before you specify the Segmentation Criteria upon which your segment will be based, you must first choose whether it has to match:
All of the criteria you set, Any of the criteria you set.
Using the Fetch dropdown option you can also choose how many of your recipients should be contained in the segment you are creating. The options are:
All the matching recipients, Max number of recipients, Max % percentage of recipients.
We start by choosing All in both drop-down menus.
Now, click on the Add More Criteria button.
Set the Criteria of your Segment.
You have three dropdown menus to work with:
In the first box, you will narrow down your target audience like Recipient’s Name or Email Address. Continuing with our example we select the Topic custom Field, from the custom fields previously created.
In the second box, you choose how the type of criteria you have chosen on the previous box narrows down your recipients. It’s like making a small sentence that describes what your Segment contains! For our example we will use the is option as we want users who prefer reading a specific topic.
The third box defines the specific criteria that have to be fulfilled by the previous two boxes. The options available depend on your previous choices. If, as we said, you want those recipients who most often read Politics, type Politics.
Now take a look at the Selected Recipients number to see how many recipients inside your list match your criteria. Clicking on this number helps you Preview the matching recipients.
You can always narrow down your selection even more, by clicking on Add More Criteria.
When you’re finished, click on the Save Segment button.
To edit your segment click on the pencil-shaped Edit button located under the Actions column.
Your age segment is ready! Now the next time you have a topic relevant to this specific target audience, you know where to send it!
Happy email marketing!